Hong Kong · Open to lead roles

Design lead for fintech, crypto, and institutional tools.

I help financial and crypto teams ship clear, compliant, and confident experiences — from institutional onboarding to on-chain investigation tools. Previously at OKX and Microsoft.

8+ yrs Designing financial & crypto products
0 → 1 Shipped 5+ systems from scratch
Lead UX strategy, roadmap & team rituals
Featured

Four projects that show how I work across compliance, data-heavy interfaces, and 0 → 1 systems.

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Institutional onboarding flow with document checklist and guided uploads
2025 Crypto · Compliance
Institutional onboarding redesign for a global crypto exchange

Replaced a text-heavy KYB flow with guided selection and a document checklist — designed in two weeks against research showing 82% of users submitted multiple applications.

Lifted document-upload conversion from 41% baseline; shipped to institutional segment driving 30–70% of exchange volume.
End-to-end Compliance UX Conversion
Asset management dashboard with portfolio summary, allocation, and performance modules
2023 Wealth management
Asset management dashboard, shared across three systems

Designed one dashboard pattern serving portfolio managers, financial advisors, and white-labeled customer apps — running workshops to reconcile professional and retail mental models.

Shared module shipped across three product surfaces; framework reused for the advisor roadmap.
Research Multi-stakeholder Design systems
Internal tooling for crypto exchange operations
2024–25 Crypto · 0 → 1
Five internal systems for a crypto exchange, built from scratch

Owned discovery, IA and component design across compliance, customer service, and operations tooling — partnered with engineering to ship under tight regulatory deadlines.

5 internal tools shipped 0 → 1; established shared components and review rituals across teams.
0 → 1 Compliance Customer service
On-chain fund flow investigation interface with transaction graph
2023–24 Crypto · Compliance
On-chain fund-flow investigation experience

Revamped the cryptocurrency transaction investigation flow — interviewing analysts to map their decision points, then redesigning the graph view, evidence panel, and case notes around them.

Closed the gap between analyst mental model and tool; pattern extended to AML risk analysis the following quarter.
Data visualization User research AML
Advisor product roadmap framework
2023 Strategy
Building a product roadmap with a user-centric framework

Devised a roadmap framework that grounded prioritisation decisions in user research — interview synthesis, journey mapping, and a scoring rubric that PMs and designers could share.

Framework adopted by the advisor squad; informed a multi-quarter roadmap.
Strategy Roadmap Leadership
Indoor map CMS interface for venue editors
2023 0 → 1
Indoor map CMS, designed ground-up

Took an indoor-mapping content management system from blank page to shippable MVP — defining the editor canvas, layer model, and review workflow with two engineers.

First production CMS for venue editors; established the editor pattern reused by later tools.
0 → 1 CMS Editor UX