Senior product designer / Lead designer

Bringing clarity to complex financial products.

6+ years designing wealth, onboarding, and compliance products across crypto and fintech — research first, measured after launch. Resume →

Crypto & compliance

Unified Assets portfolio across crypto and US/HK securities
2026 Avenir Group
Untangling Assets — unified crypto and securities portfolio

One portfolio view across crypto and US/HK securities for institutional and HNW clients, on App and Web.

Design 50%Early concepts, then screens revised and ready for engineering. AI prototyping 50%Prototypes made with Claude and Figma Make.
  • Design 50%
  • AI prototyping 50%
Aligned the solution in a week; the product launched publicly in four months.
App + Web Wealth Information architecture
Institutional onboarding flow with document checklist and guided uploads
2025 KuCoin
Institutional KYB onboarding redesign

Guided selection and a document checklist replaced a text-heavy flow, after research showed 82% of users submitted more than once.

Research 20%Interviews, watching people use the product, and reading research reports. Design 60%Early concepts, then screens revised and ready for engineering. Measurement 20%Choosing what to track, and seeing where people drop off.
  • Research 20%
  • Design 60%
  • Measurement 20%
Established a 41% document-upload baseline.
Client onboarding Compliance UX 0 → 1
On-chain fund flow investigation interface with transaction graph
2023–24 Crypto · Compliance
On-chain fund-flow investigation experience

Analyst interviews turned into a clearer graph view, evidence panel and case notes for fund-flow investigations.

Research 30%Interviews, watching people use the product, and reading research reports. Design 60%Early concepts, then screens revised and ready for engineering. Measurement 10%Choosing what to track, and seeing where people drop off.
  • Research 30%
  • Design 60%
  • Measurement 10%
Closed the gap between analyst mental model and tool.
Data visualization AML Research
Retail KYC on mobile: the same country-selection step for Australia and Germany, with different requirements
2025 KuCoin
Retail KYC — Australia and Europe

0→1 client onboarding for two regulated launches: AUSTRAC in Australia and MiCA in Europe.

Design 100%Early concepts, then screens revised and ready for engineering.
  • Design 100%
Demoed to the EU regulator in KuCoin’s MiCA licence application, and the licence was granted; AUSTRAC registration was confirmed for Australia.
Client onboarding 0 → 1 Multi-region
The redesigned agent workspace beside the four other internal platforms: customer-service console, chatbot configuration, data platform and compliance system
2024–25 KuCoin
Internal platforms — 5 tools, one design system

Led 3 designers across 5 internal platforms and a shared design system, then redesigned the agent workspace for 200+ support agents.

Design 50%Early concepts, then screens revised and ready for engineering. Usability test 50%Testing the MVP with support agents and watching them work at their desks.
  • Design 50%
  • Usability test 50%
Five platforms and a design system in six months; the agent workspace redesign was ready for a 20-agent pilot.
Team lead Design system AI assistance
On-chain transaction risk analysis with graph visualisation
2024 Crypto · AML
On-chain AML risk analysis

Designed the on-chain transaction risk module from analyst interviews — surfacing the signals that drive a flag, not just the data behind them.

Reduced cognitive load for compliance analysts; pattern reused across the AML suite.
Data visualization On-chain data User research
Web 3 meme coin risk indicators
2025 Web 3
Meme-coin risk analysis for a Web 3 wallet

Outlined the risks behind a token in plain language and at-a-glance signals, helping retail users avoid losses on volatile assets.

Concept design; surfaced risk signals at the decision moment instead of post-purchase.
Web 3 Decision UX

Fintech & wealth management

Portfolio management system: account dashboard with summary, allocation and performance
2020–22 Quantifeed
Portfolio management system, with shared dashboard pattern

The model-portfolio tool used by HSBC, DBS and MUFG. Designed the account dashboard 0→1, redesigned five modules and rebuilt the design system.

Research 40%Interviews, watching people use the product, and reading research reports. Design 40%Early concepts, then screens revised and ready for engineering. Usability test 20%Includes guerrilla tests — a quick, informal check with a few people, outside a lab.
  • Research 40%
  • Design 40%
  • Usability test 20%
The new dashboard helped bring HSBC Hong Kong on board, and the CEO opened his network so I could interview real advisors.
Wealth B2B Design system Workshops Comparative testing User interviews

Leadership & strategy

Experience measurement framework
2023 Strategy
Tailored experience-measurement framework

Defined the metrics, events, and dashboards we needed to track user experience as a first-class product signal — partnering with data and PM.

Shared measurement framework across squads; tied design decisions to measurable outcomes.
Data-driven Product thinking
Candidate assessment framework
2022 Team building
Candidate assessment metrics for design hiring

Built a structured rubric and interview format to bring fairness and consistency to design hiring at the company.

Hiring decisions became reproducible; rubric reused for subsequent design hires.
Hiring Team building
Cross-department workflow design
2022 Process
Cross-department workflow, established from scratch

Mapped the handoff between design, product, and engineering, then established a workflow and review rituals that stuck.

Workflow adopted by the squad; reduced rework between design and engineering.
Process Cross-team

Other product work

Indoor map CMS interface
2023 0 → 1
Indoor map CMS, designed ground-up

From blank page to shippable MVP — defined the editor canvas, layer model, and review workflow with two engineers.

First production CMS for venue editors; editor pattern reused by later tools.
0 → 1 CMS
Manulife agent recruitment application flow
2022 Manulife
Agent recruitment system, 0→1

Led UX for a scalable agent-application flow — working with research, BAs, engineering and the design-system owner from invite through submission.

Research 30%Interviews, watching people use the product, and reading research reports. Design 60%Early concepts, then screens revised and ready for engineering. Usability test 10%Includes guerrilla tests — a quick, informal check with a few people, outside a lab.
  • Research 30%
  • Design 60%
  • Usability test 10%
MVP shipped for recruiting managers and agents.
Internal tools 0 → 1 Design system

Research & academia

Actuated autonomous lights prototype
2018 Master thesis · UCL
Actuated autonomous lights

Three robotic lights that follow or guide people through sequential tasks — exploring which factors shape the perception of "smartness".

Working prototype + study; informed thesis on tangible autonomous interfaces.
Prototype HCI
Touch messenger bots
2017–18 HRI 2018
Touch messenger — passing warmth remotely

Two bots that exchange touch warmth across distance and turn toward the sender's voice when receiving a message.

Working prototype with Arduino, heat pads, nRF24; presented at HRI 2018.
Arduino HRI
Multi-surface 3D display research
2019–20 Research assistant · CityU
Multi-surface display for 3D imagery

Explored intuitive ways to interact with 3D data on a multi-surface setup — Unity prototype, elicitation study, and literature review.

Unity prototype + elicitation study; informed lab's research on multi-surface interaction.
Unity Elicitation study

Additional & earlier work

Earlier and smaller-scope projects — included for context and range.

Microsoft Ads conversion funnel
2018–19 Microsoft
Ads management conversion funnel
Documentation site
2021 Quantifeed
Documentation site
Logistics system
2020
Logistics system
Mindray blood pump UI
2019
Mindray blood pump
ParentBump app concept
2017–18
ParentBump
SAP CRM interface
2017
SAP CRM
Car insurance flow
2017
Car insurance
Letstorm UXPA project
2016
Letstorm (UXPA)