Experience
Avenir Group
Staff Product Designer · Hong Kong
Asset dashboard
Multi-Account
Crypto & Security
- Owned and redesigned the Assets experience on App and Web — unified crypto and US/HK securities for institutional and HNW clients. Shipped in a controlled rollout.
- Reframed the portfolio experience around overall performance vs. individual holdings, establishing a clearer information architecture across Homepage and Assets.
- Used interactive and coded prototypes to accelerate design exploration, Product/Engineering alignment, and handoff, including a bilingual prototype as a source of truth.
KuCoin
Senior / Lead UI/UX Designer · Hong Kong
Client onboarding
Internal platforms
Conversion funnel analysis
- Owned 0→1 client onboarding for Australia and Europe — translating regulatory KYC/KYB requirements into clear consumer and institutional flows.
- Led 3 designers to ship 5 internal platforms and a shared design system in 6 months for operations, compliance and customer success.
- Designed the UI/UX for an AI chatbot configuration system and customer-service routing workflows, enabling teams to configure AI agents, service scenarios, and routing logic.
OKX
Product Designer · Hong Kong
Blockchain Analytics
Crypto Compliance
Web3
- Designed a multi-step risk-analysis system for analysts, translating a complex investigation workflow into a compliance & regulation platform for web3 regulators & compliance officers.
- Conducted user research with analysts and introduced event tracking to validate usage and inform roadmap decisions.
Manulife
UX Designer · Hong Kong
Internal tools
Agent recruitment
- Led 0→1 UX for an agent recruitment system.
- Worked with research, BAs, engineering and the design-system owner to define flows and a scalable solution.
Quantifeed
UX/UI Designer · Hong Kong
Wealth management
Portfolio
Advisor tools
- Designed a discretionary wealth and portfolio platform used by HSBC, DBS, MUFG and Yachin, supporting professional users across portfolio construction, monitoring, and management.
- Led discovery for a financial-advisor product through interviews, card sorting, and workshops with investment-bank directors to define requirements and roadmap.
- Introduced user research, usability testing, and A/B testing to make product decisions more evidence-led.
Microsoft
UX Designer · Beijing
- Designed consumer flows and specs for Microsoft Ads (US); refined design-system patterns used by 50+ designers.