Senior product designer with 7+ years designing complex crypto and financial products across web and mobile. Research-led approach to regulated onboarding, asset management, risk analysis, and operational tools — from problem framing to delivery.
Lead product design for asset-management and market-data experiences across web and mobile — shipped to production in a controlled rollout.
Designed and shipped a unified portfolio experience across crypto and traditional financial products — reconciling different industry conventions, risk disclosures, and security expectations so users understand their full position in one view.
Conducted competitor and pattern analysis across crypto and TradFi to inform information architecture, portfolio views, and interaction decisions.
Senior / Lead UI/UX DesignerFeb 2024 – Dec 2025
KuCoin · Hong Kong
Led a team of 3 designers to deliver 5 internal systems (customer service, compliance, and data management tools) plus a shared design system in 6 months.
Owned and designed AUSTRAC & MiCA-compliant KYC and KYB onboarding flows (0→1) for Australia and Europe, balancing regulatory requirements with usability and conversion.
Acted as domain knowledge owner during PM transitions, onboarding new product managers and shaping product direction with user behaviour insights and historical context.
Product DesignerJul 2023 – Feb 2024
OKX · Hong Kong
Designed AML monitoring and multi-chain transaction risk-analysis workflows, balancing FATF compliance with analyst usability.
Collaborated with analysts and stakeholders to reduce friction and improve workflow efficiency. Introduced user research processes and event-tracking metrics to inform product roadmap decisions.
UX/UI DesignerSep 2020 – Jul 2022
Quantifeed · Hong Kong
Designed discretionary portfolio-management platform used by HSBC, DBS, MUFG, and Yachin — portfolio construction, monitoring, and management workflows for professional users.
Led discovery research for a financial-advisor product through interviews, card sorting, and prioritisation workshops with investment-bank directors to define product requirements.
Pioneered adoption of structured user research, usability testing, and A/B testing processes to inform product strategy and roadmap decisions.
UX DesignerDec 2018 – Oct 2019
Microsoft · Beijing
Designed user flows and high-fidelity specifications for Microsoft Ads (US market), refining design-system patterns used by 50+ designers.
Skills
Design
End-to-end UX/UI · Web and mobile · Interaction design · Information architecture · Design systems · Complex data visualisation