KYC

Designing Multi-region KYC MVPs: AU + EU

Creating scalable, compliant, and user-friendly identity verification flows under strict regulatory deadlines.

Timeline: 3 weeks (MVP)

Role: Senior Product Designer (UX + UI + Strategy)

Collaborators: PM, Engineers, Compliance, Ops

Scope: 0→1 MVP design for AU & EU KYC, scalable to multi-region

Problem

Quick-start operations in Europe & Australian Market

1. AU & EU exchanges faced strict KYC/AML regulations.

2. Needed compliance-ready MVPs to unlock onboarding and spot & derivatives trading.

Challenge

Tight timeline, strict regulations, shifting terms

1.Tight deadlines for compliance sign-off.

2.Highly regulated flows with little UX precedent.

3.Dynamic regulations: Requirements shifted multiple times right up to launch. I adapted flows quickly, partnering with compliance and engineering to keep us compliant and on time

Design Goals

Balance: regulation - usability - scalability

✅ Regulatory compliance on deadline

✅ Reduce user drop-off in verification

✅ Educate users before Level 2 unlock

✅ Scalable flows across regions

Flow Overview

1. Basic info → 2. Evaluation quiz → 3. Asset proof document

Inspiration

Coinbase added a simple crypto guide to help users with difficult questions.

(Competitor analysis & video observation)

Key Considertion

User Education: Finding the Right Balance Between Compliance and User Experience

Add crypto guide before a derivative evaluation which entails hard questions.