All work

Case studies & projects

Twenty-plus projects across crypto compliance, wealth management, design leadership, and academic research. Filter by area or scroll the timeline.

Crypto & compliance

Institutional onboarding flow redesign for crypto exchange
2025 KuCoin
Institutional onboarding redesign (KYB)

Replaced a text-heavy verification flow with guided selection and a document checklist, designed against research showing 82% of users submitted multiple applications.

Lifted upload conversion from 41% baseline; shipped to institutional segment driving 30–70% of exchange volume.
End-to-end Compliance UX Conversion
On-chain transaction risk analysis with graph visualisation
2024 Crypto · AML
On-chain AML risk analysis

Designed the on-chain transaction risk module from analyst interviews — surfacing the signals that drive a flag, not just the data behind them.

Reduced cognitive load for compliance analysts; pattern reused across the AML suite.
Data visualization On-chain data User research
Web 3 meme coin risk indicators
2025 Web 3
Meme-coin risk analysis for a Web 3 wallet

Outlined the risks behind a token in plain language and at-a-glance signals, helping retail users avoid losses on volatile assets.

Concept design; surfaced risk signals at the decision moment instead of post-purchase.
Web 3 Decision UX
KYC onboarding for Australian crypto users
2025 Crypto · Compliance
KYC onboarding for Australian users

Balanced AUSTRAC compliance requirements with a calm, fast onboarding — translating legal language into user-facing steps.

Shipped market-specific KYC for the Australian launch; established a market-template reused for later jurisdictions.
Compliance Onboarding Localisation
On-chain fund flow investigation graph
2023–24 Crypto · Compliance
On-chain fund-flow investigation experience

Revamped the transaction-investigation flow — analyst interviews mapped to a redesigned graph view, evidence panel, and case-notes module.

Closed the gap between analyst mental model and tool; pattern extended to AML risk analysis the next quarter.
Data viz AML Research
Internal systems for crypto exchange operations
2024–25 Crypto · 0 → 1
Five internal systems for a crypto exchange

Discovery, IA, and component design across compliance, customer service, and operations tools — partnered with engineering under tight regulatory deadlines.

5 tools shipped 0 → 1; established shared components and review rituals across teams.
0 → 1 Compliance Customer service

Fintech & wealth management

Asset management dashboard
2023 Quantifeed
Asset management dashboard, shared across three systems

One dashboard pattern serving portfolio managers, financial advisors, and white-labeled retail apps — workshops reconciled professional and retail mental models.

Shared module shipped across three product surfaces; framework reused for the advisor roadmap.
Research Multi-stakeholder Design systems
Portfolio-creation journey redesign
2021 Quantifeed
Portfolio-creation journey redesign

Heuristic evaluation surfaced friction across the portfolio-creation flow; reshaped the IA and primary actions to match advisor workflows.

Cleaner advisor journey; informed the design-thinking framework adopted by the squad.
Heuristic evaluation Wealth management
A/B test for investment metric comparison
2021 Quantifeed
Easier investment-metric comparison (A/B test)

Iterated on the data visualisation behind portfolio comparisons, then ran an A/B test to validate the change before wider rollout.

Validated the new pattern through controlled test before shipping at scale.
A/B test Data visualization
Design system for asset management
2022 Quantifeed
Design system for the asset management platform

Foundations, components, UX writing, and accessibility guidance — built with the engineering team for consistent delivery across squads.

Shared library adopted across product squads; reduced re-design cost for new modules.
Components UX writing Accessibility

Leadership & strategy

Advisor product roadmap framework
2023 Strategy
Product roadmap with a user-centric framework

A roadmap framework grounded in user research — interview synthesis, journey mapping, and a scoring rubric shared by PMs and designers.

Framework adopted by the advisor squad; informed a multi-quarter roadmap.
Strategy Roadmap Research
Experience measurement framework
2023 Strategy
Tailored experience-measurement framework

Defined the metrics, events, and dashboards we needed to track user experience as a first-class product signal — partnering with data and PM.

Shared measurement framework across squads; tied design decisions to measurable outcomes.
Data-driven Product thinking
Candidate assessment framework
2022 Team building
Candidate assessment metrics for design hiring

Built a structured rubric and interview format to bring fairness and consistency to design hiring at the company.

Hiring decisions became reproducible; rubric reused for subsequent design hires.
Hiring Team building
Cross-department workflow design
2022 Process
Cross-department workflow, established from scratch

Mapped the handoff between design, product, and engineering, then established a workflow and review rituals that stuck.

Workflow adopted by the squad; reduced rework between design and engineering.
Process Cross-team

Other product work

Indoor map CMS interface
2023 0 → 1
Indoor map CMS, designed ground-up

From blank page to shippable MVP — defined the editor canvas, layer model, and review workflow with two engineers.

First production CMS for venue editors; editor pattern reused by later tools.
0 → 1 CMS
Recruiting experience design
2023 End-to-end
Recruiting experience for insurance-agent onboarding

Designed the end-to-end onboarding for new insurance agents, from invite to first deal — concept testing through MVP1.

MVP1 shipped; sped up agent activation and reduced manual onboarding overhead.
End-to-end Research

Research & academia

Actuated autonomous lights prototype
2018 Master thesis · UCL
Actuated autonomous lights

Three robotic lights that follow or guide people through sequential tasks — exploring which factors shape the perception of "smartness".

Working prototype + study; informed thesis on tangible autonomous interfaces.
Prototype HCI
Touch messenger bots
2017–18 HRI 2018
Touch messenger — passing warmth remotely

Two bots that exchange touch warmth across distance and turn toward the sender's voice when receiving a message.

Working prototype with Arduino, heat pads, nRF24; presented at HRI 2018.
Arduino HRI
Multi-surface 3D display research
2019–20 Research assistant · CityU
Multi-surface display for 3D imagery

Explored intuitive ways to interact with 3D data on a multi-surface setup — Unity prototype, elicitation study, and literature review.

Unity prototype + elicitation study; informed lab's research on multi-surface interaction.
Unity Elicitation study

Earlier work

Microsoft Ads conversion funnel
2018–19 Microsoft
Ads management conversion funnel
Documentation site
2021
Documentation site
Logistics system
2020
Logistics system
Mindray blood pump UI
2019
Mindray blood pump
ParentBump app concept
2017–18
ParentBump
SAP CRM interface
2017
SAP CRM
Car insurance flow
2017
Car insurance
Letstorm UXPA project
2016
Letstorm (UXPA)