Crypto， Web 3，Financial Product
2025
Institutional Onboarding redesign
Optimized the KYB flow using data and guides to enhance conversion rates.
2024
Onchain AML: On-chain risk data analysis design
Designed an on-chain AML system with a thorough investigation of user journeys and behaviors.
2023
Institutional Asset management dashboard
Created an engaging dashboard from the ground up by applying user research techniques.
2025
Web 3 Meme coin risk analysis
Help users make better buying decisions by clearly outlining the risks involved
2025
KYC
Balance between compliance & great user experience
2023-2024
On-chain activity analysis
Revamped the cryptocurrency transaction investigation experience
Problem solving process
2021
Redesigning Portfolio-creation journey to enhance product
How I identify usability problems and shape design strategy with design thinking process.
2021
A/B test - easier metric comparison
2023
Recruiting experience design
Designed an onboarding system for insurance agent recruitment to enhance recruiting efficiency
Initiator // System builder
2023
0-1 indoor map CMS design
Building content management system ground-up
2022
Establish cross-department workflow
How I etablish workflow to improve work efficiency
2022
Design System
experience lead // Team Build
2024 - 2025
Internal System
Designed 5 crypto exchange's internal system from 0 - 1.
2023
Build product roadmap with user-centric approach
How I devised a framework to develop product roadmap with user research methodologies
2022
Build candidate assessment metrics
Build candidate assessment metrics for hiring
2023
Tailored User Experience Data Tracking Framework
How I build experience measurement metrics.
earlier work
2021
Documentation Site
2018 - 2019
Ads management conversion funnel experience
2020
Logistics system
2019
mindray blood pump
2018
parent bump
2017
SAP CRM
2017
car insurance
2016
Letstorm